Username
A unique identifier on a platform
⭐️ Be consistent to be found more easily across different social media platforms
Avatar
A profile picture for each social media platform
⭐️ Be consistent to stay recognisable across all platforms
Colors
Links and actions whose color can be customised
⭐️ Primary color is best to go with, unless it is inaccessible then choose alternative
Tone of voice
The character in your posts and messages on social media
⭐️ This should be consistent with the website and/or product (one tone of voice for the brand)
⭐️ Consider hashtags and emoji's in the tone, and whether that varies by platform
Post guidelines
The do's and don'ts of what content you can post
⭐️ This will allow new co-workers to onboard easier
Image guidelines
A background or cover image that typically sits on the profile
⭐️ Utilise images to reinforce the brand
⭐️ Try to add your logo in some capacity
Type of content
Memes, user-generated, professional or behind the scenes
