Your logo identifies your business. It conveys the product, story and tone all in one. When you've created your logo, it's important to ensure its usability across all platforms and experiences.
This is a checklist for an existing logo, not to help you create one. It will ensure your logo can be used anywhere digitally and in print.
Checklist
0 out of 4
Color variations
What colors (and grayscales) your logo can appear in
⭐️ Consider variations on light, dark and colored backgrounds for contrast
Usage
The do's and don'ts of how and where the logo can be applied e.g. on different platforms, clear space, variations
⭐️ Show visual examples of your logo usage
⭐️ Consider when the symbol is used versus the wordmark (or both combined!)
Responsiveness
The flexibility of the logo detail at varying sizes
⭐️ Define minimum size the logo can be placed at
Guidelines
Documentation outlining all of the above to cement the principles