Pricing options
Subscriptions plans or one-off purchase
Pricing features
What the user will get for purchasing the product
A free pathway to sign up
A way for user to try your product before considering purchase
Refund or return policy
A user may want to understand this further
Highlighted price as a recommendation
Showcase a price that most users purchase, or they will get the best value from
Security logo for payment processing
Show how you process purchases with a credible vendor for legibility
Frequency of payments (monthly vs yearly)
You may offer an annual option for long term customers that are rewarded with a discount